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B2B Lead Nurturing

Research suggests that 80 percent of B2B sales occur after at least five follow ups, so nurturing leads is crucial!

However, even in the best organisations, many sales leads are not followed up at all. This means that there are huge numbers of deals which are never realised, simply because there’s no formalised process of lead nurturing. Sales teams will usually focus on the quick wins but also need a pipeline of leads to be continually developed in the background. We can implement that process for you, reporting on progress as we go so you can track the results.

Our Lead Nurturing Approach

We are experts in lead nurturing. With every demand generation campaign we take a prospect on a journey from first contact, to the point where they are fully qualified and ready to sell to.

Keep your team where they perform best - in front of clients, as we develop your pipeline in the background with our B2B lead nurturing solution.

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Jeremy Cox-Harris - MISM

Master of the Institute of Sales Management.

“Hard won but willingly shared”

Masters of the ISM will be highly experienced and extremely influential as sales gurus and communicators; with many considered as thought leaders within the sales industry.

Watch the video